The joke’s on us.
Felix Arvid Ulf Kjellberg, often known as PewDiePie to now greater than 50 million YouTube subscribers, posted a video earlier this week saying he would exit the platform that made him well-known if he reached the 50 million threshold.
The U.Ok.-based mostly creator has been making vlogs and movies of him enjoying video video games — with jokes and commentary — since 2010. This yr, Forbes named the Swede the very best paid YouTuber, with reported earnings of $15 million this 12 months.
Within the inciting video final week, Kjellberg expressed irritation at being unknowingly unsubscribed from channels or not seeing content material that he was subscribed to. He mentioned that he first observed that there was a problem when vlogs he launched hadn’t reached 2 million views.
After claiming that YouTube advised him it did not know what was taking place with the obvious subscription problem, he additionally expressed displeasure with the advice algorithm YouTube has in place.
Kjellberg has probably the most subscribers of any creator on YouTube, he wrote a book that went to number one on The New York Instances bestseller checklist and final 12 months, he launched his personal community, Revelmode, below the auspices of Maker Studios, the digital manufacturing firm owned by Disney.
A flurry of press protection adopted the announcement, with the central query being: What did this massively common creator with an enormous following stand to achieve by burning all of it down?
“You understand once you make a joke, and it simply blows up method greater than you ever imagined?”
That is proper. Having reached 50 million subscribers, Kjellberg deleted his channel at midday EST, Dec. 9, as promised — but it surely was his second channel. He by no means specified which channel would chunk the mud.
“Thanks for 50 million subs,” the ultimate display of the video reads, “will delete PewDiePie at one hundred million.”
Positive, and I am the Queen of England.
So what can you are taking away from all of this?
Nicely, clearly the previous adage that any publicity is sweet publicity nonetheless rings true. Kjellberg needed to get to 50 million subscribers in an expedient vogue, and figured that his equally-minded fan base would get him there. The transfer additionally allowed him to name out YouTube, whereas nonetheless displaying how beneficial his model is to the platform.
He believed in his product and he went huge. And whether or not you are a fan of his strategies or not, you’ll be able to’t deny that it ended up working for him.