Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential works only for big guns and large corporations. However, the truth is that Twitter marketing is just as effective for small businesses as it is for large companies.
When it comes to finding the right marketing strategy for a small business, cost plays a deciding role. The best part about Twitter marketing is that it comes at the best possible price – Free! Learning how to use Twitter for marketing a small business is no rocket science. On the contrary, it’s actually quiet simple. Don’t believe me? For a start, follow these Twitter Marketing tips and see the world of difference it makes to your small business.
Build your own following
As in conventional marketing, you need to reach out to a large number of Twitter users in order to promote the service/ product offerings of your small business. And it’s not just every Tom, Dick and Harry that you’d like as your follower. While the number of followers is important enough, it is equally important to ensure that you have a “High quality” following. People who are your existing customers, prospect customers or even customers of a competitor are a good starting point.
Build an impressive profile
Amongst all social networks, Twitter probably has the shortest user attention time span. Every morning when you login to Twitter, you see a number of “Follower requests”. And trust me, most users take less than a minute whether to accept or deny such requests. In order to ensure that maximum number of users accept your Twitter request, it is crucial to have an impressive, compelling and informative Twitter profile. If your profile makes an impression on users, not only will they add you in their follower listing but they’ll also reciprocate the gesture by following you. Good profile = More followers = More prospect customers = Better Business, it’s as simple as that!
Catchy Informational Tweets
I’ve come across several small businesses which have very impressive profiles and several thousands of followers. However, they just don’t manage to convert their followers into customers. The reason – lack of good tweets! Many small businesses hire specialist web designers and spend a fortune on building an impressive Twitter profile. Building an attractive profile is a means and not an end.
As a small business, your tweets must be appealing and catchy. However, this does not mean in adopting a pushy and aggressive tone for your tweets. Keep your tweets informational while keeping them interesting by perhaps adding a doze of humor. Nobody has the time to read boring tweets. On the contrary, if your tweets are too flashy, they are bound to piss off your followers.
Reward your followers
I think most small businesses goof up on the retention aspect of their followers. They are happy to build a huge following but they don’t do enough to retain their followers or to keep them actively engaged. This is a perfect recipe for disaster for any business – be it big or small. Rewarding your followers with special discounts, promotions and exclusive offers is a great way of ensuring that your followers stay loyal to you. Make your followers feel that they are special for you and I’m sure they’ll add value to your small business.
To sum it up, Small Business + Effective Twitter Marketing = Big Business! Have your own Twitter small business success story to share? Leave us a comment below this post and we’ll be happy to hear from you.