I hope you are getting your model in entrance of as many eyeballs as attainable this week. Should you aren’t, you must decide to dominating Periscope. You might be being utilized by social media and till you determine to dominate it and personal the area, you’ll proceed for use by it. Step one to dominating Periscope is a dedication to it. The final two years have seen this huge surge in dwell video broadcasting, streaming, and scoping is exploding. Because of smartphone apps like Periscope, you may change into a “broadcaster” that may document reside video streams and share them along with your community.
The best way I took benefit of this new medium when it first got here out was to share every day reside broadcasts from my house in Miami. The present subjects modified every day and have been scheduled out so folks may subscribe to them upfront, without cost.
The schedule may need gone one thing like this:
Mon: The Distinction Between Budgets and Monetary Plans
Tue: Actual Property Investing
Wed: 1 hour on Negotiating Methods
Thu: 1.5 hours of Q&A on Social Media Branding
Fri: Motivation to hustle in the course of the weekend
Having a set schedule actually helped me develop on Periscope. Get within the behavior of doing a present stay on the similar set time for consistency and so your viewers can know when to count on you. Typically on streams, I give away one thing like a free teaching name—priceless to any entrepreneur—to certainly one of possibly 7,000 viewers watching. I typically ship Q&A’s to over 10,000 viewers at a time, all of this performed from my mobile phone. Periscope is principally an app you obtain from iTunes or Google, which lets you comply with me for extra free content material. You’ll obtain notifications of my reside broadcasts each time I start them.
Video streaming is so easy to make use of it should blow your thoughts, and you can also turn into a broadcaster your self. Many individuals use these broadcasting platforms for foolish, senseless moments, however for me, it’s a technique to ship substantial content material to entrepreneurs. Again when Meerkat was a factor, I used to be the #1 Meerkat broadcaster on the earth. Now I solely use Fb, Periscope, and Instagram for all my stay broadcasting—however Instagram doesn’t save the broadcasts after you finish them. With Fb and Periscope streaming, folks can return and watch the video later. Use them to their benefit. On Instagram, I do unique streams that you just solely get to see when you’re concerned LIVE. That is highly effective.
These new instruments have a number of potential makes use of for individuals who need to get their model recognized. I consider they’re recreation changers on the planet in the present day for people who perceive learn how to use them accurately, so I wished to present you some tips on how you should use Periscope to your benefit.
1. Ship partaking content material.
When you create an account, the following factor to do is get busy delivering high quality content material. The extra partaking the content material is in your viewers, the higher probabilities you’ve got of constructing a bigger viewers. No person desires to observe a boring reside broadcast of one thing you’re simply doing. Make a listing of stuff you may give to individuals that can add worth to their life or just get their consideration.
Take into account that as a result of Periscope is linked to Twitter, in order that’s the place you’ll be selling your broadcasts primarily. Twitter really purchased Periscope in 2015, which was an enormous motive why they received the battle of the stay streaming apps in opposition to Meerkat. Getting huge on Twitter will enable you get huge on Periscope and getting big on Periscope will allow you to get large on Twitter.
2. Know your viewers.
Perform a little research in your Twitter viewers and discover out what will get probably the most engagement and stick with these themes. All of us have an space of experience and specialties, so in the beginning of constructing an viewers, you need to keep on with these issues. I’ve a buddy who’s an artist and streams as she is portray a bit. I’ve a radio present host and good friend that streams every day on Periscope the place she does a treadmill routine on daily basis and takes questions from her viewers that adores her. Each eventualities work, however would not work for others. Discover your personal area of interest and your angle to dominate.
My viewers is made up of entrepreneurs, enterprise-minded success seekers, and go-getters; so I preserve that in thoughts when broadcasting. I’m not boxed in once I do my movies, however I do attempt to usually preserve issues on matter with what my viewers is accustomed to with me.
3. Create compelling titles.
Two issues will get individuals’s consideration:
1) Your NAME, it manufacturers you irrespective of the place you go
2) The EXCITING goal of your stream
Your title is as vital as a title to an article or a present. The explosion of content material on this house is a monster and the competitors for eyeballs is immense. It’s good to provide you with catchy titles so when folks scroll via it is going to trigger somebody to examine you out. In case your identify is Donald Trump your title most likely doesn’t matter, however for those who aren’t on his degree but you higher provide you with one thing catchy.
Under, I ran just a little check on the identical day: one stream named “Untitled”, and one titled “Who’s Obtained My Cash” with luggage of money emoji—so one with a catchy title and one with out. The untitled stream had 342 views and the one titled, “Who’s Obtained My Cash” obtained 1451 views. Your title will actually decide how a lot viewership you’re going to get. Your content material will decide how many individuals keep on and share.
As talked about earlier, one solution to construct an viewers is to work on delivering a stream on the identical time every day. I bought within the behavior once I was rising my community to every morning ship a brief motivational message round 7 AM EST to start out the day. Every evening I’d do a extra strategic, and usually for much longer, stream at 7 PM EST. This proved very helpful in constructing an viewers of individuals which might be like-minded, which makes the interactions extra cohesive throughout streams.
In only one month in the course of the spring of 2015, I went from simply becoming a member of to #eight on the earth on Meerkat due to repeatedly scheduled content material. The individuals at Meerkat reached out to me as a result of they cherished that I delivered common streams of content material, as that made their community much more substantial—till Twitter took Periscope and everybody converted to Periscope. At the moment Microsoft even reached out to me to ask how and why I did live streams as a result of a lot of the media hadn’t caught on to it but.
5. Make it public.
While you use Periscope, you’ll have the choice to do a personal broadcast to a selected group of followers, or share the published on Twitter to anybody and everybody. To get essentially the most views, I’d advocate sharing your broadcasts on Twitter and ensuring the placement tagging possibility is turned on. This fashion you’ll attain an even bigger viewers. Plus, having your video in your Twitter feed offers it an extended tail technique.
Location tagging was a significant privateness concern for many individuals when each Periscope and Meerkat began as a result of it pinpointed the particular location you posted from. Fortunately Periscope up to date their app since then so your location is recorded as a bigger geographic area, somewhat than a particular one. This allows you to be happy to share your location to offer context on your viewers.
6. Prioritize engagement
One of many coolest options on Periscope is that people who find themselves watching your stream in actual time can remark and “like” the published, which reveals up as animated floating hearts. It is a nice person expertise and I really like my hearts, although I’m an enormous powerful businessman, there’s something about them that’s fairly irresistible. Take the time to have interaction and encourage your viewers to remark and uncover what they actually need from you and what they worth.
Hearts provide help to get your username ranked in Periscope’s app underneath, “Standard Folks to Comply with.” I at present have over 21 million hearts. If you find yourself on Periscope, you’re competing with mass celebrities who’ve a number of thousands and thousands of followers on Twitter. To get engagement, you might want to determine inventive methods to get your viewers to share. If I make a stay stream on negotiating methods, I would inform my viewers that whoever posts a screenshot of notes they take from my content material and reposts it and tag me, I’ll do a drawing of everybody that does that and any person will win a prize. You actually should get inventive to get extra engagement.
7. Block haters
You have to know learn how to block folks as a result of you will notice a small share of your viewers, it doesn’t matter what you’re speaking about, that can act inappropriately. I’ve a zero tolerance, speedy blocking coverage for anybody that has any hate for race, faith or being on a path for achievement. I encourage you to not warn the trolls and don’t feed into their idiocy by commenting again—merely block them and transfer on to dominating your area and turning into the highest in your trade.
I deal with haters in a different way on different platforms. On Fb, I’d go away a hater and his remark in my newsfeed as a result of it may well convey me extra consideration and my followers typically struggle for me. Periscope is a bit totally different being a reside stream the place you see the feedback as you broadcast in actual time. You don’t have to be distracted by haters, simply ban them.
8. Begin sluggish
What I imply by that’s if you start a broadcast, it takes 30 seconds, possibly a minute for individuals to begin to are available in and watch. I love to do 15, 30 seconds or so of intro earlier than I actually get into what I need to discuss. This permits extra customers to return and truly take heed to what you need to say. Throughout this time, I like to offer shout outs to who’s coming in and commenting, or I’d do one thing foolish, stroll round and introduce the subject—however I don’t dive deep instantly.
Right here’s a few examples of a gradual begin to a broadcast:
With Periscope, greater than another social media, it’s going to require your dedication. You possibly can’t simply schedule automated tweets or posts like the opposite platforms. Every part is dwell, so there isn’t a making 10 movies in a day and drip scheduling them out over the subsequent three weeks. Periscope takes frequent consideration to realize a foothold.
You aren’t going to have 1,000’s of followers after doing just a few movies—except when you have an enormous Twitter viewers already in place and are a well known celeb. No guru can create a presence for you on Periscope, and you’ll’t delegate your Periscope exercise to anybody else. It needs to be a hundred% you. You don’t want to fret about particular results and making a slick video on Periscope, like so many do on YouTube. That is simply reside, uncooked video.
I don’t fear concerning the gentle, how my face appears, how the digicam is being held — I simply begin recording and begin interacting with viewers. You might be coping with dwell audiences right here — different social platforms persons are taking a look at stuff you’ve already posted, whether or not it’s a minute in the past or three years in the past. Maintain this in thoughts as a result of what you say on stay video can’t be edited.
Lastly, you don’t have to put money into a studio and spend some huge cash. Your Periscope presence would require an enormous effort of sources in time and vitality with a purpose to create, keep and maintain a presence inside the platform. You possibly can generate actual shoppers and actual cash to your firm on Periscope when you do it proper. To make it work it’s important to be entrepreneurial, inventive, partaking and entertaining. Perceive that Periscope is about individuals, not know-how. Get on Periscope and observe me there @GrantCardone.