Social media is usually a robust nut to crack for a lot of entrepreneurs, so it is solely proper to look to the specialists for assist if you’re caught. On the On-line Affect convention in Bristol lately, we heard from one such skilled, the top of social for BBC Wales, Owen Williams.
With over a hundred and twenty,000 lively and engaged Twitter followers and ninety five,000 Fb web page likes, BBC Wales is definitely doing a factor or two the appropriate approach.
Williams had some good, fundamental suggestions for getting your followers engaged on Twitter in his speak, Be Courageous.
High quality, well timed content material
It goes with out saying that your Twitter feed goes to be fairly silent with out nice content material and information. The standard of your content material fairly than the amount, nevertheless, does matter very a lot, famous Williams.
“You want nice high quality audio and video and that is what I inform my colleagues once I arrive each morning,” he defined.
So ditch grainy photographs and shaky, poorly lit video; good high quality authentic content material is achieved so affordably today that there isn’t a excuse for poor execution.
Being ‘within the second’ can also be essential in the case of being heard on social media. Twitter, specifically is about what’s taking place ‘now’ and you might want to be fast off the mark to seize particular moments.
If you cannot at all times produce content material off-the-mark nonetheless, use feautres reminiscent of ‘Quote Tweet’ so as to add your views to somebody elses’s ideas or content material, Williams suggested.
“I am going to conferences on a regular basis, and inform folks: You have got photos in a drawer in your again room nobody has ever seen. Nostalgia is big, particularly on Fb,” Williams stated.
Unique content material is at your fingertips, and if in case you have photos or content material about, for instance, your product or native space, sharing posts equivalent to these is one method to drive engagement.
However whereas nostalgia is a ‘factor’, remember when tweeting about one thing new to incorporate a current and related image to what you might be discussing.
“The worst factor is when the picture has nothing to do with the textual content in query,” in keeping with Williams.
If video is your factor, nonetheless, keep in mind you could’t simply ‘dump’ video you will have already made for one more objective on social and count on it to work: modifying is required. Most individuals do not watch video with the sound on through social media, so overlay some textual content or use subtitles to present your video some context.
How does the BBC do it?
It is maybe not a well-known-undeniable fact that the BBC’s greatest day on social and on-line generally is Pancake Day, because of individuals trying up recipes on BBC Good Meals. However the BBC are definitely conscious and plan for it yearly; one thing Williams advises all entrepreneurs to do.
“We capitalise on moments. We have now content material on the prepared through calendars and take a look at what the important thing moments are all year long,” he stated.
As well as, if you concentrate on what the explanations are for individuals to share content material, earlier than you create a social put up, you possibly can attempt to hit all three packing containers and will increase your probabilities of getting that retweet, like or remark.
It is no large secret that if somebody identifies with a chunk of content material personally, they’re extra more likely to share it, or collect details about the world round them. However the prime cause folks share content material is all the way down to the way it makes them really feel: the content material’s emotional worth.
Ensuring your social practitioners are ready and have full understanding of the content material you might be producing can also be a extremely good concept, Williams added, to make sure they’re absolutely engaged with what they’re placing on the market.
As that is only a transient overview of Williams recommendation, we would advocate having a look at BBC Wales’ social channels for your self for some nice examples of fine model engagement.