Can a textual messaging service all of 140 characters do any good to your brand? Of course, it can do a world of good if you choose a smart branding strategy for your business on Twitter.
Your Twitter profile is a good reflection of your brand in the so called Twitterverse (Twitter Universe). So, how do you turn your Twitter followers into your brand-loyalists? Many people believe that Twitter is not an ideal choice for branding because it does not provide an established roadmap/ sequence of steps unlike Facebook which allows you to develop a business/ community page for your brand. However, I personally believe that Twitter is as effective (probably more) than any other social media network when it comes to branding.
Just follow these 7 simple steps for branding your business on Twitter and reap the amazing benefits of the Twitterverse.
1) A Professional and Impressive Profile
Remember that your Twitter profile represents your brand’s online persona. An impressive, informational and professional profile is bound to draw a large number of followers. When you send a request to follow a user on Twitter, you expect most users to follow you back.
Your profile is the single most important criteria in determining how many Twitter users decide to follow you back. Make sure to include a link to your business website on your Twitter profile. One look at your profile and users should be able to determine what’s your business and what do they gain by getting associated with you.
2) Use your Company Logo on your profile
Authenticity is amongst the most widespread concerns of Twitter users. Twitter currently does not offer account verification for businesses. Therefore, the only way you can let users know that you are an authentic brand is by using your company logos on your Twitter profile. This inspires confidence in visitors looking at your profile.
Nobody likes fake Twitter accounts except for the people who own them. Twitter often does cleaning up exercise where it blocks accounts with suspicious activities/ background. Putting your brand logo is a great way of promoting your Twitter profile as being genuine.
3) Informative Tweets
Make sure that your tweets are informational yet interesting. No one likes reading boring tweets or aggressive sales pitches. Tweets have a very short attention span so you want to make the best out of every word that you use in your tweets. Focus on the merits of your brand rather than openly blasting your competitors.
Add a touch of humor – it makes your brand appear as ‘Interesting’. Make it a point to share valuable industry news and latest happenings.
4) Don’t imitate
Do not try to copy others, it won’t work. While getting inspired from other brands does no harm, blatant copying does no good either. Do not disguise. After all, your brand is your true identity and let users know more about it through your tweets.
5) Monitor and Try to improve your reputation
Ensure that you conduct timely searches on twitter about who’s tweeting what about your brand. I also recommend tools like Trackur and TweetBeep which provide a great way of letting you know what people are tweeting about your brand.
Encourage users to reply to your tweets. This helps spread awareness about your brand.
6) Don’t protect your updates
Many businesses make a common mistake of protecting their twitter updates because they think it’s a security threat to let other Twitter users see what you are tweeting about. You are on Twitter to spread the word, not to protect it!
7) Take it as a branding exercise
Last but not the least; take Twitter as a serious branding exercise. Have a well-planned strategy in place and make sure to have a Plan-B just in case things do not go as per the plan.
Twitter is definitely not an online marketplace for brands. However, it’s a great platform for brands to establish and further boost their online presence. Branding is crucial for every business becauseproducts can be made in a factory, but brands are created in the mind.