Messaging apps are one thing of a goldmine for entrepreneurs in the mean time. Whether or not it’s Google’s new ‘click on-to-SMS’ adverts, constructing your personal chatbot for Fb Messenger or just Whatsapping your clients’ newest gives, there’s loads of use for the tech in right now’s advertising combine.
However Viber, which has been round since 2010, is doing one thing that bit totally different. Alongside video games and sticker packs, the platform additionally hosts Public Chats, the place it companions with influencers, publishers, manufacturers and celebrities to host an unique reside chat over a time period.
With over 800 million customers all over the world, the app is huge in areas akin to Russia, South East Asia and India, and head of Viber North America Scott Nelson has instructed the States is starting to catch on.
“The house may be very sizzling, everybody desires a chunk of it. That is notably evident in North America, which I feel has been gradual to undertake the messaging app house till very lately, and quite a lot of that is spurred by the bot craze,” he stated.
We’ve simply began to do that new cartoon sequence, for instance, and are utilizing the Viber Public Chat to see what the following episode ought to be
Nelson hinted that Viber is engaged on a brand new platform geared towards model and small companies, which might be concerned with chatbots, “one thing we have now been closely concerned with for a time period now”.
“For us it’s vital we construct the proper tech behind it, we don’t need to rush one thing to market. So sure, the chatbot house is right here and we’re going to be concerned in it. We’ll have an upcoming announcement concerning the platform quickly however sure, will probably be a spot for manufacturers to be partaking with Viber particularly.”
What’s a Public Chat?
However for now, its Public Chat providing is the primary approach manufacturers, celebs and influencers are utilizing the app to achieve a wider viewers – and one in every of its newest chats is the group behind the viral comedy Instagram account FuckJerry, which has over 10 million followers.
“FuckJerry is on the rise, it’s culturally related and in turning to the messaging app house with Viber, these guys are going to start out getting massive in Europe, Asia, India and many others.
“There are solely so many memes you possibly can submit on Instagram, solely so many enjoyable snaps on Snapchat. What their Public Chat permits them is to provide a behind the scenes have a look at their loyal fanbase,” Nelson mentioned.
The chat is initially set to go on for 4 months, however may last more – and a sticker pack is on its manner, in addition to another methods of participating FuckJerry with the app, which can or could not have one thing to do with chatbots.
FuckJerry’s founder Elliot Tebele instructed MarketingTech they had been attempting out some new options on Viber, together with their present Public Chat and launching a brand new sticker pack.
Tebele can also be getting some worthwhile engagement on the platform, he added, which is including to his on-line neighborhood’s “exponential” development.
“We got here throughout this Viber characteristic and it was an intriguing a brand new technique to attain followers extra straight so we got here up with a partnership. In our Public Chat, we share all types of content material we do not publish on different channels, stuff that is fully random and stuff to get our artistic juices flowing.
“We’ve simply began to do that new cartoon sequence, for instance, and are utilizing the Viber Public Chat to see what the following episode needs to be so we are able to gauge suggestions by establishing polls to see which picture you suppose is the very best, coronary heart the one you like and it’s fairly participating, it’s rising.”
It is clear that there is a marketplace for manufacturers and influencers seeking to do one thing that bit totally different to interact a brand new viewers; and messaging apps have as soon as once more come to the rescue. It is going to be much more attention-grabbing to see how bots add a brand new layer of engagement into that blend.