In today’s modern world of multimedia and web 2.0 technologies, Video Marketing is one of the most cost-effective and widely appealing marketing techniques. YouTube showed the world how videos can make a difference for good and it has since then been followed by numerous other video sites including Vimeo, Google Videos, Metacafe and others.
So, how do you get your video marketing campaign right? What are the benefits of Video Marketing? Are there any pitfalls? Let’s find out.
Video Marketing is a technique which involves creating and publishing informational and promotional videos about a brand/ product. It is crucial that these videos educate customers about the product rather than being blatant sales pitches.
The USP of video marketing is that it leaves a greater impact on the viewer’s minds. It is human nature that people are more likely to remember a picture or a video they viewed as compared to any text that they read.
Video Marketing adds interactivity between a business and visitors. People can see a product in action and do not have to rely on word of mouth or textual promises. After all, it is easier to believe what you have seen rather than believing what you have read.
Videos reach out to a wider audience than text. They have no linguistic challenges. Given a choice, most customers would want to watch a 30 second video about a product rather than view a handful of pages of the product’s documentation. Therefore, video marketing is time-effective.
What’s more, video marketing is cost-effective and no matter what your budget is, it’s not too expensive to launch a video marketing campaign.
How to do it right?
A successful Video Marketing requires a well-planned strategy and an equally good execution. You may have a great video but if you goof-up on your marketing strategy, it will not have the desired impact. Here are some important tips for effective video marketing.
1) Make sure your video uses the right keywords and is tagged appropriately.
2) Ensure that your videos have a high resolution and good clarity. It makes no sense to publish a video which is hardly viewable.
3) If you are developing a video which showcases your product, it is advisable to have screenshots or live demonstrations as part of your video marketing campaign.
4) If you have the budget to afford a professional voice over artist, it is highly recommended to do so.
5) Once your video is published, make sure to spread the word about it on other social networks as well. YouTube offers a cool video embed feature which actually lets other sites play your video directly from YouTube without having the user leave their current web page.
The most obvious pitfalls of a video marketing campaign are that it’s bandwidth sensitive. Streaming videos require far larger bandwidth as compared to text and images. However, most internet users these days use a broadband connection which is able to easily handle the load of such videos. Therefore, bandwidth is not a show stopper concern in video marketing.
A picture is worth a thousand words and a video is worth a million words. So, why waste a million words?