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How Social Bookmarking Can Help Your Business

social-bookmarkingHave you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a business to maximize its reach by gaining maximum number of quality inbound links. So, how do social bookmarking sites work and how can be they help your business. Let’s find out.

It’s all about the traffic

Nobody knows it better than an online marketer that when it comes to promoting your business on the web, it’s all about the traffic. The greater traffic you are able to divert to your site, the higher the probability of turning your website visitors into customers. Social bookmarking sites get your website indexed by leading search engines and therefore your site will show up in the search results when customer searches for relevant information.

Backlinks are great for any business that wants to expand its online footprint. Many individuals and companies are more than happy to pay for quality backlinks. With social bookmarking sites, you get high-quality links which are guaranteed to be indexed by search engines for the best possible price – Free!

24×7 Updates

The best part about these social bookmarking services is that they are always on the job – 24×7. They are a continuous feed for search engines which usually place them at higher priority than other websites in order to index new content.

Social bookmarking sites offer a fantastic way of consolidating the incoming links to your website and keep people updated with latest content.

Targeted Traffic

Social Bookmarking websites don’t just offer traffic quantity; they offer traffic quality as well. Search Engines which scan these sites for information usually store them in a well organized fashion so that when a user searches for specific information about a brand or business, it returns the most relevant information. Therefore, there’s more targeted traffic on your website and there’s a higher chance that you’ll be able to retain visitors on your site.

Improve Business Relationships

Social Bookmarking services help immensely in order to improve business relationships. You can collaborate with partners and resellers and help spread the word collectively about your services through social bookmarking sites. Such collective submissions are a win-win situation for every business. Digg is a popular social bookmarking service used by many companies in order to serve the dual purpose of showing up high on search results and collaborating with other companies in order to strengthen their business relationships.

How to go about it?

First things first, you need to be very careful in your submissions to social bookmarking sites. If the submissions are not authentic or appear as spam, that’s the end of your social bookmarking ambitions. Make sure to choose an interesting title for your submissions. The title should grab the attention of readers and yet be informative. Avoid using pushy or promotional language. View the most popular bookmarks on these sites to understand what makes them special. Ensure that your landing page is well organized and provides all the desirable information in an easy to understand format. Users hate pages with complicated designs and they are likely to report those to administrators of popular social bookmarking sites.

Do not overdo postings on social bookmarking sites. Spamming approach does not work on social networks and social bookmarking sites are no different. Lastly, if you find it too much of a hassle to execute a social bookmarking campaign, leave it to the specialists – hire a SEO company which can do it effectively for you.

About Tanjil Abedin

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