One of the largest “secrets and techniques” in advertising and marketing proper now could be that Google+ Hangouts On Air (HOA) are one of many best, low-price methods to host dwell webinar shows that may kick-begin what you are promoting.
But earlier than I leap into the main points, let me say this. Imagine a free video presentation service that doesn’t require any particular software program or technical experience to make use of. Now think about that you may have a vast quantity of individuals watch your presentation dwell on the internet. Well, that service is Google+ Hangouts On Air.
How do you get began?
To host a Google+ Hangout On Air you’ll want a Gmail account, a Google+ account, and a YouTube account. You’ll most likely need a high quality microphone and headset, and naturally you’ll want a webcam and a few good lighting.
Google+ Hangouts On Air has plenty of cool options that a sensible marketer can make the most of like a display screen sharing characteristic, a slide sharing function, and the power for viewers to rewind a dwell broadcast. You may even create a customized HOA interface. Plus, after the Hangout is over, the video recording is robotically uploaded to your YouTube account.
Hangouts on Air has the perfect qualities of a standard webinar plus cool extras like the power to host a panel of dialogue with as much as 9 completely different consultants or edit the recorded broadcast. A dwell participant of your broadcast can be posted to your Google+ Home web page and YouTube channel.
5 methods Google Hangouts On-Air might help you develop what you are promoting
1. Boost prospect engagement
Build stronger connections with prospects and prospects utilizing Hangouts. When individuals get an opportunity to work together with you reside, ask questions, be taught one thing, or get an issue solved that creates a connection. It additionally positions you and your online business in a good gentle. You may even use suggestions you gained from the Hangout to enhance your corporation.
2. Get higher leads, make extra gross sales
Generate excessive-high quality, focused leads. Or, convert present results in gross sales. Webinar shows are nice for lead technology and boosting gross sales conversions.
3. Use HOAs internally
Use Google+ Hangouts On Air as a collaborative communication instrument inside your enterprise. Anyone working with digital groups will respect the power to work together head to head, whereas sharing data in actual-time.
4. Boost your web optimization & visibility
Google+ Hangouts On Air will certainly offer you elevated visibility. Even individuals who miss the reside presentation will be capable to seek for and consider the video in a while YouTube or your web site. And since video content material is 53X extra more likely to seem organically in searches, it could’t damage to have a number of Hangouts posted on YouTube.
5. Make Google+ Hangouts On Air a part of your content material technique
You’re growing video content material that you should use in a number of methods later. You can share it, promote it as a standalone product, use it to generate choose-in leads, embed it in your web site, and extra.
Google+ Hangouts On Air may also help you determine credibility and belief, strengthen relationships with prospects and prospects, and encourage their participation.