Fitbit is reportedly in superior talks to purchase smartwatch pioneer Pebble.
Kickstarter darling Pebble made crowdfunding historical past final yr when it raised a file $20.three million to provide its subsequent-technology Time smartwatch.
It earned one other $26 million early this yr with the assistance of the brand new Pebble Time Spherical, later increasing its lineup to incorporate Pebble 2, Pebble Time 2 and Pebble Core — the corporate’s first non-smartwatch system.
Regardless of its efforts to tackle Fitbit’s venerable health trackers, Pebble in March laid off forty staff, about 25 % of its whole workers.
The struggling startup, nonetheless, should not count on a lot of a vacation bonus from its new dad or mum firm. With its eye on the PebbleOS software program platform, Fitbit can pay “a low value” for the producer, in accordance with folks near the deal.
And whereas Pebble is anticipated to retain a lot of its workers to take care of current merchandise, the corporate will seemingly discontinue manufacturing of its watches as soon as the acquisition is full.
Fitbit declined to touch upon the rumors; Pebble didn’t instantly reply to PCMag‘s request for remark.
Fitbit ended 2015 because the “undisputed worldwide chief of wearable gadgets,” according to analysis agency IDC. Apple, Xiaomi, Samsung and Garmin rounded out the highest 5. However health trackers and smartwatches are losing their luster, and market declines are leaving casualties of their wake.
One-time rival to Fitbit, Jawbone over the summer season denied reports that it’s leaving the wearable enterprise, regardless of its UP wearables falling out of style amongst many shoppers.
Microsoft, in the meantime, just lately announced plans to section out its Band health tracker, although promised continued assist for the Microsoft Well being platform.