The water- and shatter-resistant Samsung Galaxy S7 Energetic on Friday turned accessible solely from AT&T via its web site or at its brick-and-mortar shops.
Customers who’ve eligible service can get the Galaxy S7 Lively for US$26.50 month-to-month for 30 months on AT&T Subsequent, or $33.thirteen month-to-month for twenty-four months on AT&T Subsequent Each 12 months.
With a brand new two-12 months wi-fi settlement, clients who go for AT&T Subsequent can also get a free Samsung Gear S2 smartwatch, with certified wi-fi service supplied for each gadgets. As a substitute for the smartwatch, customers can decide to pay ninety nine cents for the Samsung Galaxy Tab E, with wi-fi service included for each units.
Shopping for two Galaxy S7 Lively units on the AT&T Subsequent plan additionally will get purchasers as much as $695 in invoice credit over 30 months.
“Getting the S7 Lively is a reasonably good get for AT&T, because the machine is, basically, Samsung’s flagship Galaxy S7 in an built-in ruggedized case,” famous Ken Hyers, a analysis director at Technique Analytics.
The S7 Lively “is a premium smartphone in a phase that is dominated by decrease-finish ruggedized smartphones like Kyocera’s Hydro,” he advised TechNewsWorld. “Samsung just about has the excessive finish of this phase to itself.”
Notable S7 Lively Options
The S7 Lively is the primary in Samsung’s Lively household to incorporate a fingerprint scanner, which is embedded in its dwelling button.
It has a four,000 mAh battery that enables 32 hours of speak time, in keeping with AT&T. The battery can cost totally in lower than two hours.
The S7 Lively’s battery has Adaptive Quick Charging and Qi Wi-fi Charging, however as with the Galaxy S7 and S7 Edge, it reportedly lacks Fast Cost three.zero assist.
The S7 Energetic has a navy grade physique — MIL STD-810G.
“The 2 standout features are the hardening and the large battery,” stated Rob Enderle, principal analyst on the Enderle Group.
“Each of those needs to be fairly nicely acquired if the telephone does not turn into annoyingly heavy consequently,” he advised TechNewsWorld.
The added weight is likely to be a limitation for patrons who’re very weight acutely aware, Enderle stated, however, aside from that, “that is arguably, on spec, one of the crucial sturdy telephones available in the market.”
The S7 Lively is shatter-resistant for drops onto a flat floor from 5 toes or much less, AT&T mentioned, and it has been rated at IP68 for water resistance in as much as 5 ft of water for so long as half-hour.
The Virtues of Exclusivity
AT&T collaborated with Samsung on growth of the S7 Lively’s design.
“Exclusivity permits a cellphone vendor to plan for a assured demand,” famous Mike Jude, a analysis program supervisor at Frost & Sullivan. “That reduces danger.”
Exclusivity additionally reduces the OEM’s advertising and marketing prices, as a result of the provider “will present higher product placement in ads and promotions, and higher shelf placement,” Technique Analytics’ Hyers famous.
Potential S7 Lively Prospects
Energetic millennials are a serious goal demographic, Jude instructed TechNewsWorld, as a result of “the additional capability and hardened construction lend themselves to an energetic outside way of life that allows numerous media seize — footage and video.”
Toughness is more and more vital to shoppers, he identified. “As carriers have finished away with system subsidies, individuals are inclined to preserve their gadgets longer, so sturdiness has develop into a difficulty.”
Ruggedized smartphones accounted for three p.c of all smartphone gross sales in the US in 2015, in response to Technique Analytics’ Hyers, who famous that Samsung’s Lively line “made up a wholesome proportion” of that.
“The efficiency of the Lively line has been good,” he stated, “therefore Samsung’s choice to proceed to introduce a brand new mannequin annually.”