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5 min read 4 Startlingly Basic Mistakes That Doom Most Ecommerce Startups

Consumer have overwhelmingly embraced online shopping. According to a recent UPS study, 70 percent want to shop their favorite retailer digitally. As a result, the category is seeing huge gains and growth annually. Just last year, ecommerce grew 13 percent. Online is increasingly the norm for shopping. We’re seeing more ecommerce companies launch ...

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3 Fatal Content-Marketing Mistakes You Need to Avoid

Content Marketing is in a really good place right now. According to the Content Marketing Institute, 83 percent of B2B and 77 percent of B2Cmarketers have a content strategy in place. They are learning how totrack content ROI because they realize that if they get their content strategy right, it has the ...

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10 Questions to Ask When Hiring an SEO Consultant

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales ...

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3 Social-Marketing Predictions for 2015

A long time ago, in a galaxy far, far away traditional advertising vehicles like commercials and print ads were viable purchase-influence methods for brands and retailers. However, today’s consumers are about as receptive to these methods as Star Wars fans were to Jar Jar Binks. As social and mobile are ...

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7 tips and tricks to dominate eBay search

eBay is the world’s biggest yard sale. Millions of bargains wait for you on a daily basis, but sifting through the chaff to find the wheat can be exhausting, time-consuming and extremely dull. But don’t worry — we have seven tips and tricks that will raise your eBay search game ...

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3 Things Entrepreneurs Must Learn About Digital Marketing and PR

digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy. What’s apparent, though, is that many startup entrepreneurs struggle to market their companies through digital channels. Many of these fledgling businesses are ...

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The 4 Digital Advertising Trends That Are Reshaping Advertising

People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience. The central questions in digital advertising today are: Where ...

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6 Changes Your 2015 SEO Strategy Must Focus On

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones ...

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Why Every Entrepreneur Should Focus on Local SEO

Search-engine optimization (SEO) is so ubiquitous and unanimously useful that almost every major business or organization with an online presence has, by now, incorporated it into their marketing strategy. For most entrepreneurs, that means writing lots of content and attracting inbound links to build authority, visibility and rank higher for keywords ...

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