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Why CEOs Need to Embrace Social Media (and How to Do it)

Most business leaders depart cash on the desk by remaining invisible. They’ve zero social media presence and the remaining CEOs are simply on LinkedIn. It is easy: For those who want to be rich, you possibly can’t ignore potential income streams. If your organization is on social media, then you might ...

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Can Paid Media Ever Earn Your Customer’s Trust?

Buyer belief is essential to your online business. Individuals who belief you’re extra keen to be repeat prospects and refer you to others. It will probably additionally result in earned media similar to constructive on-line critiques and social media engagement from followers and followers. Individuals are extra more likely to ...

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How Much Should a Quality Logo Really Cost?

Most firms know that they merely can’t afford to botch their brand: it is going to function the primary impression and ongoing preliminary level of contact with all potential clients. Whereas an emotionally-charged, aesthetically-pleasing emblem can draw prospects to a model, a poorly designed one can repulse clients. Designing a ...

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10 Telling Examples of the Power of B2B Influencer Marketing

Companies of all sizes the world over are leveraging the assistance of influencers for his or her B2B advertising and marketing. B2B influencer marketing is an inexpensive and environment friendly option to create profitable advertising and marketing campaigns spanning quite a lot of advertising channels with out investing an enormous ...

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How She Built a $50 Million Postcard Empire

Even among the smartest moguls alive take as a right a reality that’s simply plain mistaken: Unsolicited mail is useless. No, we’re not making this up: Sending bodily mail to prospects and clients can truly work — and repay massive-time. Whereas digital hogs the headlines, junk mail has made a ...

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Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

What makes a model sturdy in 2017? For those who’re considering high-notch social media technique and slicing-edge product growth you’re not mistaken — however you’re nonetheless overlooking a important element: customer service. Customer support doesn’t at all times generate the identical media buzz as different model practices, however it’s the ...

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6 Times You Should Turn Down Work

After I left my 9-to-5 to begin my freelance advertising and marketing enterprise, I took each job that got here my manner. No, critically. I needed so badly to buck the “most companies fail of their first yr” stereotype that I used to be decided to not run out of ...

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The Future Of Native Advertising for Brands and Publishers

Throughout the parlance of digital publishing, 4 distinguished pillars have solidified their lengthy-time period presence. These embrace: Show adverts Video advertisements Social advertisements Native adverts Regardless of being a comparatively new phenomenon, native adverts have emerged because the third hottest publishing technique, together with video advertisements, as per a ballot ...

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The Best Technology Tools for Content Marketing

The speed of content material creation is rising exponentially 12 months over 12 months and content material entrepreneurs now face extra competitors than ever earlier than. Media publishers, different organizations and even trade professionals are competing in your viewers’s time and a spotlight, although they is probably not direct gross ...

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