It’s time for me to admit one thing. I didn’t really watch this week’s episode of Bake Off. I do know, I do know. I really feel like a traitor too.
Let me clarify: I used to be out at a neighborhood singing present (which I really feel might be the second greatest and closest factor to watching GBBO) and didn’t get in till after Selasi had been evicted in a flurry of fondant fancies. And but, I fortunately crammed my colleagues on this morning on final night time’s tent exercise.
Sitting down to look at a full TV present is one thing that a) many people lack the time to do on a weeknight and b) many people don’t have the eye span to do. With twin-screening turning into the norm to over seventy nine% of us, it’s simpler than ever to devour a TV present with out really watching the TV present.
As I used to be planning this piece, I used to be forwarded a hyperlink to an article which resonated completely with my expertise of final night time. Written by James Kirkham, head of Copa90, James discusses how his seven yr previous son – a whole soccer fanatic – barely ever watches a full ninety minute sport. As an alternative, he chooses to look at it on spotlight kind on an iPad, ie. typing within the identify of the aim scorer on Twitter.
Twitter’s lately-launched ‘Moments’ function is simply one of many methods I “watched” Bake Off final night time
‘We’re in an period the place the need of seeing the dwell product via in its entirety is diminishing. With none vanity or prejudice, a younger millennial or era Y thoughts merely decides exactly how they need to watch their favorite sport and when’.
This remark is especially related after Sky Sports activities lately revealed there’s been a big decline within the viewership of its Premier League video games. On an analogous be aware, a examine this 12 months by Nielsen reveals that over a interval of 5 years, there’s been a 36.2 % drop within the time spent viewing tv by 12-17 12 months olds.
However in fact it’s not simply sport. Due to the on-demand expectations of audiences, it’s turning into simpler and simpler to search out the knowledge you need on the gadget you need.
Whether or not it’s dwell streams, Snaps, Instagram tales, information feed algorithms, hashtags or one thing so simple as social search bars, persons are in a position to immerse themselves in TV reveals, information tales, political debates, soccer matches, golf tournaments, catwalks… with out spending rather more than a few minutes of their time.
Twitter’s lately-launched ‘Moments’ characteristic is simply one of many methods I “watched” Bake Off final evening. Performing as a compilation of one of the best tweets on among the largest information and trending subjects, Moments are a straightforward option to discover the knowledge you need, all simply collated in a single place. The characteristic is not unique to Twitter, both. Customers can collate and share their very own Moments too.
That is how Twitter explains it:
Get all of it at a look.
“See the whole story come collectively via the perfect photos, highlights, and headlines. From yesterday’s largest meme to tomorrow’s large recreation, the whole lot you should know is prepared for you.”
So after spending 5 minutes on each Harmless and Twitter’s GBBO Moments – which handily summarised a few of the fifty eight,857 complete tweets that have been despatched through the present, (supply: visibrain) I used to be just about up to the mark. Add to that the numerous Selasi GIFs popping up on my timeline and I barely really feel like I missed a factor.
— Rebecca Bonnar (@Rebecca_Bonnar) October 19, 2016
I’m not suggesting that this beats an hour on the couch with a cuppa, a packet of chocolate digestives and the flexibility to stay pause a few of Mary’s finest facial expressions.
However my method to this week’s GBBO is a mirrored image of the development in direction of the best way we’re consuming content material and it’s additionally extraordinarily helpful whenever you’re on a deadline to jot down a weblog. And for that, Twitter Moments, I thanks.