SEO doesn’t have to be as difficult as it sounds. Believe it or not, there are just a few things you need to do to each article to optimize it! Here’s how to easily fix your articles to rank better with the search engines.
1. Use The Targeted Word At The Beginning Of The Title
If you haven’t done some keyword research in your niche, now is the time to do it. You definitely need to have a list of highly searched keywords to base your articles off of. We typically use only keywords that are over 1,000 total searches and the higher the better. There are many free tools that you can use to find highly searched keywords – one of our favorites is SEOBook.
Each article should only have one “primary keyword.” For example, if you’re writing an article on how to train dogs, your primary keyword might be “puppy training.” This will be your focus throughout the article. Begin your article by using your chosen keyword at the beginning of your title. For example, your title might be “Puppy Training Tactics That Work On Almost Every Breed Of Dog.”
2. Use The Targeted Word At The Beginning Of The Description
The second place you want to use the keyword that you’ve chosen is at the beginning of your description. Each article should have roughly a 150-160 character description (many tools that can be integrated into WordPress will guide you through this), and when you write it, make sure to put your primary keyword first. This can be somewhat difficult to do depending on what the word you’ve chosen is, but with some creativity you can make it work.
Your description should be a short blurb telling your readers what the article is about, and when using the right WordPress tools (such as Scribe SEO, a tool that we use), your blurb will show up under the title of your article in the search engine listing. Make it compelling! For example, your description might be something like this:
“Puppy training doesn’t have to be stressful. Improve the relationship with your dog by using these easy puppy training tactics that work on almost every breed!”
Here we actually used “puppy training” twice – which can work in your favor if you have difficulty using the word throughout the text. If you have difficulty using the word throughout the text (for example, if it doesn’t fit or doesn’t work with the flow of your article), using it twice in the description will help the search engines to still rank the article for your selected keyword. On the other hand, however, if you use it plenty of times in the article text and use it twice in your description, you could be flagged for keyword spamming.
3. Use The Keyword At The Beginning Of Your First Paragraph
When you begin your article, make sure your first paragraph leads with your chosen primary keyword. Again, this takes practice to make it sound good, without the word seeming out of place at the beginning of the first sentence. A neat trick to use is to take your description and build it out into a first paragraph. Many times, a description is a great first paragraph – it just needs to be a little longer. For example, your first paragraph might read:
“Puppy training doesn’t have to be as stressful as it first appears. While many owners take their dogs to a training school, there are actually many easy ways to train your new puppy at home, without straining the relationship between you and your new best friend. Use these easy puppy training tactics that work on almost every breed and watch your dog respond faithfully!”
4. Link That Phrase
Make sure to link the primary keyword that you’ve used at the beginning of your first paragraph. Whether you link it again in the rest of the article or not, you definitely want your first word linked at the beginning of the article. This increases the importance the search engines place on your chosen word and helps the engines rank your article higher for that particular word or phrase.
5. Use The Phrase Roughly Once Or Twice Per 100 Words
When writing the article, you want to use the word roughly once per 100 words, maybe a little less. The definition of keyword density is the number of times the word is used in relation to the number of words in the article. If you use the word too many times, you can get flagged for spam or “keyword stuffing.” Besides, when you use your word too many times, the article doesn’t flow as well and your readers will sense this.
If you use your chosen word roughly once or twice per 100 words, you’re operating at about 2-3% keyword density. Many SEO experts consider between 1-3% density to be optimum, so you want to operate at the higher end of that range without going over and getting penalized for spam.