Google AdSense is, hands down, the number one web-based marketing system out there. It’s arguably the most intuitive of the lot, and the payout is consistently just as high – if not higher – than other similar programs.
So why are we bothering to tell you about alternatives to Google AdSense?
For one, there are some people out there who are incredibly suspicious of Google, and understandably so. After all, signing up for their AdSense program allows Google to basically have full access to your information. Though that information is used to make AdSense and other free Google tools more efficient and better for you, you also don’t know what else they’re doing with that information.
Here’s another thing: the terms and conditions for Google AdSense are insanely strict. Only certain types of websites can also be used with AdSense. If you don’t agree with the terms and conditions, then don’t bother signing up. Google will find out if you’re abusing their rules no matter how sneaky you think you are. And when you’re out of the AdSense program, you’re pretty much out for good.
But here’s the good news: Google AdSense isn’t the “be all, end all” in this market. As a matter of fact, there are a number of great alternatives that a lot of people will tell you are even better than Google. Most are more flexible, some have different ad formats, and several have been known to pull in more money for users than AdSense. Listed in no particular order, we’ll start with our first AdSense alternative:
Qadabra aims to become the most recognizable name in self-serve display advertising, focusing on maximizing eCPMs through performance based algorithms (that means you make more money from every click).
- $1 minimum payment
- No minimum impression volume
- Built in optimization algorithm
- Banners go live the second after creation
- Supports all geographic locations
- Rich media creative
- Live and advanced reporting system
- Dedicated support team
You can sign up with them in as little a 15 seconds, create your ad placements, and let Qadabra do the rest.
If you’re a small publisher, then you’re going to love Clicksor. Their payouts are pretty big, and the cost per click bid values are pretty good so you can actually earn decent cash for once. This is perhaps the single reason why bloggers love them!
Unlike some other sites, however, Clicksor does have slightly more strict guidelines – though not nearly as strict as Google. For instance, you are only to place one copy of their code on a page (though there is evidence that if you place only DHTML code or a single pop-up code on a page, you can get away with putting several context-sensitive advertisement blocks on your site).
And speaking of context, that’s another reason why people love Clicksor – their ads have time and time again proven to be context sensitive. So while keywords are still a great idea, this advertising tool is smart enough to “read” your page and then show ads that are targeted to all of the content on your site. This is a huge benefit. Your visitors are exposed to advertisements that match the search query they entered, which means that you will definitely have a higher click through ratio as a result and make more money.
As for the ad types, you can expect to find several, including:
- Image ads
- Text ads
- Flash ads
- Animation ads
- DHTML or Dynamic highlighting
- Interstitial ads
As with AdBrite, give Clicksor about 24 hours to work properly on your site.
One thing that’s really cool about Bidvertiser is that you have a whole lot of options when it comes to ad formats. In fact, you can even make your very own ads! With “free design” you’re able to specify exactly how you want your ads to look and their dimensions. Also, for anyone who isn’t too experienced with web design, Bidvertiser also offers a “point-and-click” tool that will help you format any advertisement so that it goes with the look and feel of your website.
What really makes Bidvertiser worth mentioning on our list, apart from being an excellent AdSense competitor in almost every sense, is that they have features that can further help increase your earnings. One of these is the Revenue Generating Toolbar. This toolbar allows you to provide your very own customized toolbar to anyone who visits your site. When a user uses your toolbar, you will then earn more money. The toolbar is 100% customizable, meaning you can put your logo on it, add links, and include other useful tools.
The other thing that we really like is the conversion bonus. Bidvertiser will now not only track the cost per click, but it will also track if any of the clicks actually lead to a sale. If it does, then you receive a conversion bonus! If you’re able to generate a ton of high value leads on a consistent basis, then you can expect to make a nice sizeable bonus every single month (and in this case, the bonus will be even better than the CPC payout!).