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12 Steps to Using Xanga in Your Business

xanga-logo-textureAre you using different social media outposts to drive traffic to your business blog? Ever thought about Xanga: a network of blogging and social networking community. Xanga offers you a free blog service (classic). You can also upgrade to one of two paid plans: premium and plus. With the free version, Google ads will show up on your site. To run your own ads (Google Adsense) you’ll need an upgrade.

Xanga has overcome several obstacles since its start in 1998. The latest development of the platform displays a lot of potential in the years to come.

Xanga has a high ranking on Alexa proving it’s ability to generate a lot of online traffic. Worldwide 2,395 and in the US 1,855. It’s also big in Hong Kong (84), Macao (139), Pakistan (501) and Singapore (629). Facebook is its main traffic driver followed by search engines like Google and Yahoo.

According to Alexa, Xanga visitors are mainly: young (18-24 years), female, with some college education, no children and browsing from home or school. Xanga offers an interesting community to engage with a whole new audience.

If you register at Xanga you gain access to other communities that are part of Xanga. To name a few: momaroo.com (real moms, real blogs), healthkicker.com (blogs about trying to live healthier) or ireallylikefood.com (blogs about cooking, eating and enjoying food).

Have these facts increased your interest in Xanga? Let’s continue with 12 steps to getting you started with Xanga for your business.

#1. Start a Personal Website

Xanga offers you a free weblog to start with. Writing your first post is real easy. The Xanga wizard lets you change the look and feel of your site with a few clicks. Simply create a complete customized site or use one of the Xanga templates.  You can also upload photo, video or audio and display it on your blog.

#2 Claim Your Personal Url

The next thing you need is a personal url for your website. The application offers you a search box to check if your personal url is still available and order it immediately. You can also use your existing url for a fair price (1 year $8.89).

#3 Syndicate Your Content

The share page on the bottom of the Xanga site is a great application to syndicate your content to Facebook, Twitter, Google Buzz, Yahoo or via Email. There’s also a “Like” button on the bottom for visitors to spread your content via their Facebook profiles.

#4 Become Xanga’s Top Blog

Xanga’s main page displays a range of top blogs based on a combination of recommendations and comments. Increase the engagement with community members and sooner or later you’ll rank number one on the front page.

#5 Follow Footprints

People that visit your Xanga blog leave a footprint that allows you to see certain information about your visitors. Things like Xanga username or limited geographic info based on IP addresses (specific State/Province or country).

Xanga uses tracking software from Site Meter which allows you to access detailed information about who is visiting your Xanga site.

#6 Send Messages

Messages is a great user interface and it’s real easy to use. Send messages to friends or subscribers of your blog. You can send one message instantly to all your friends or subscribers.

#7 Start a Group

Xanga enables you to create your own group and start inviting friends.

#8 Enter Blogrings

Blogrings connect you to others who share your interests. You can search or browse the directory to join an existing blogring or create a new one yourself. To give you an idea of the categories: Entertainment, Health & Medicine or Business & Finance. Each category has more subcategories. Business & Finance is divided into companies, industries, occupations, investments and small business.

#9 Go Xanga Mobile.

Xanga launched a beta version of Xanga mobile in February 2011. For premium users only. Simply use your mobile phone to post a weblog, comment on a weblog or reply to a blog comment. This app lets you read weblogs and comments like an email. You can instantly reply to them.

#10 Use Pulse

Pulse is a mini-blog that looks like twitter with 139 characters. You can send a pulse from the website or mobile phone. Control the privacy by clicking it as public or private.

Xanga Mobile allows you to send and receive pulses from your mobile phone. At the moment this is only available for residents of U.S. and Hong Kong.

#11 Run Adds with Plugz

Xanga lets you create little advertisements – called “Plugz” – to help promote your site across the Xanga network. You can use them to drive traffic to your main page or individual posts on your site or even to friends’ sites or any specific post you want to give more attention.

To start advertising, simply add a headline, image (120 x 90) a description (text) and a landing page (url) that’s part of Xanga. The costs are very attractive. If your add runs 1 day it will cost you 500 credits, 3 days 1,000 and 7 days 2,000 credits. You can select a start and end date. 5000 credits cost you $5.

Xanga offers you statistics on how many times your add has been displayed and clicked.

Plugz adds appear along the right side of the private home pages of Xanga users.

#12 Buy Xanga Credits

Xanga Credits let you buy fun stuff on Xanga (like Xanga Minis), Plugz and Xanga Premium. You can purchase Xanga credits starting from 5,000 credits going up to 100,000 credits. Use a credit card or paypal.

I was initially a bit reluctant about Xanga for business, but after discovering these 12 steps, I am convinced that Xanga is a very attractive channel with access to a new audience and potential to drive more traffic to your online point of sales.

About Tanjil Abedin

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